What to Post on Instagram And Facebook as a Renovation Contractor (30 Simple Content Ideas)

You know you should be posting on social media.

Everyone says so.

But then you open Instagram. Stare at the screen. And have no idea what to actually post.

So you close the app. Get back to work. And nothing happens.

Sound familiar?

Here is the thing. You do not need to be a content creator. You do not need to dance on camera or follow every trend.

You just need a simple system.

This post gives you exactly that. Five content buckets. Thirty ideas to pull from. And a weekly template you can actually stick to.

No fluff. No guesswork. Just a plan that works.

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Why Buckets Beat Random Posting

Most contractors post randomly.

A job photo here. A quote there. Then nothing for two weeks.

That approach does not build trust. It does not keep you top of mind. And it definitely does not generate leads.

Content buckets fix that.

A bucket is just a category of content. Each one serves a purpose. Together they show potential clients who you are, what you do, and why they should hire you.

Here are the five buckets that work for renovation contractors:

1. Proof of Work

2. Behind the Scenes

3. Education and Tips

4. Client Stories

5. Community and Culture

Let us break each one down.

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Bucket 1: Proof of Work

This is your bread and butter.

People want to see what you can do. Before and after shots. Finished projects. The transformation.

This bucket builds trust fast. It shows you deliver results.

Ideas for this bucket:

1. Before and after photos of a full project

2. Before and after focusing on one element (kitchen island, tile work, flooring)

3. Photo carousel showing the transformation step by step

4. Finished project walkthrough video

5. Detail shots of custom work (trim, tile patterns, built-ins)

6. Side-by-side comparisons of old versus new

Example caption: "Three weeks. One kitchen. Complete transformation. Swipe to see where we started."

Keep it simple. Let the work speak.

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Bucket 2: Behind the Scenes

People love seeing how things get done.

This content makes you relatable. It shows the human side of your business. And it builds connection before you ever meet a client in person.

Ideas for this bucket:

1. Time-lapse of a demo day

2. Time-lapse of an install (cabinets, flooring, tile)

3. Quick video of your crew at work

4. Tool of the day and why you use it

5. Job site walk-through before work starts

6. Packing up the trailer at the end of a project

Example caption: "Demo day hits different. Six hours of work in 30 seconds."

This content is easy to capture. Just hit record while you work.

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Bucket 3: Education and Tips

This bucket positions you as the expert.

When you teach people something useful, they remember you. And when they need a contractor, guess who they call.

You do not need to give away trade secrets. Just share helpful info that homeowners actually care about.

Ideas for this bucket:

1. Things I would never do in my own home

2. Common renovation mistakes and how to avoid them

3. What to expect during a kitchen reno

4. How long does a bathroom renovation actually take

5. Questions to ask before hiring a contractor

6. Seasonal tips (winterizing, spring maintenance, summer projects)

Example caption: "Three things I would never cheap out on in a renovation. Number two surprises most people."

Educational content gets saved and shared. That means more reach without paying for ads.

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Bucket 4: Client Stories

Nothing sells like a happy customer.

This bucket builds social proof. It shows real people who trusted you and got great results.

Ideas for this bucket:

1. Client testimonial (written or video)

2. Case study post walking through a project from start to finish

3. Client shoutout with a photo of the finished space

4. Screenshot of a great review with a thank you message

5. Video of a client reaction to their finished project

6. Story of a challenging project and how you solved it

Example caption: "When Sarah first called us, she was not sure her budget could handle a full reno. Here is how we made it work."

Real stories beat stock photos every time.

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Bucket 5: Community and Culture

This bucket shows who you are beyond the job site.

People hire people they like. Showing your personality and values helps the right clients find you.

Ideas for this bucket:

1. Team photo or employee spotlight

2. Local community event you attended or sponsored

3. Charity project or volunteer work

4. Partnership with a local supplier or trade

5. Milestone celebration (years in business, number of projects completed)

6. Giveaway or contest for your followers

Example caption: "Ten years in business this month. Thanks to every client who trusted us with their home."

This content does not need to be frequent. But it rounds out your presence and makes you memorable.

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The Simple Weekly Posting Template

Now let us put it all together.

You do not need to post every day. Three to four times a week is plenty for most contractors.

Here is a simple template you can follow:

Day	Bucket	Example
Monday	Proof of Work	Before and after photo
Wednesday	Education or Tips	Quick tip or common mistake
Friday	Behind the Scenes	Time-lapse or job site video
Saturday (optional)	Client Story or Community	Testimonial or team shoutout

That is it.

Four posts. Four buckets. Rinse and repeat.

You can batch content on one day. Spend 30 minutes after a job snapping photos and writing captions. Schedule them out for the week.

Consistency beats perfection.

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Quick Platform Tips

Instagram and Facebook are similar but not identical.

A few things to keep in mind:

Instagram

• Reels get more reach than static posts

• Use hashtags but keep them relevant (local area, renovation terms)

• Stories are great for casual behind-the-scenes content

Facebook

• Videos perform better than photos

• Your existing network sees more of your content

• Great for longer captions and client testimonials

You do not need to create separate content for each. Post the same thing to both. Just tweak the format slightly if needed.

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Stop Overthinking It

Social media does not have to be complicated.

Pick a bucket. Grab your phone. Post something real.

You are already doing the hard work every day. The renos. The installs. The craftsmanship.

Now you just need to show it.

Use the buckets. Follow the template. Stay consistent.

That is how you turn followers into leads.

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Need Help Getting Leads Without the Guesswork?

Posting is one piece of the puzzle.

If you want a full system that brings in qualified leads on autopilot, check out MTM Lead Flow.

It is built for contractors who want to grow without adding more to their plate.