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You have five seconds. That's it. Five seconds to convince a homeowner that you're the contractor they should call. Not your competitor down the street. You. Most contractor websites fail this test. They lose good leads before the visitor even scrolls. Before they read a single word about your 20 years of experience. Before they see your five-star reviews. Gone. Let's fix that. What Is the 5-Second Test Here's the deal. When someone lands on your website, they make a snap j

You know you should be posting on social media. Everyone says so. But then you open Instagram. Stare at the screen. And have no idea what to actually post. So you close the app. Get back to work. And nothing happens. Sound familiar? Here is the thing. You do not need to be a content creator. You do not need to dance on camera or follow every trend. You just need a simple system. This post gives you exactly that. Five content buckets. Thirty ideas to pull from. And a weekly te

You've been there. Your phone buzzes. New lead. You drop what you're doing. Call back within five minutes. And the homeowner says: "Oh, I already booked someone else." That's the shared lead game. And it's rigged against you. Shared Leads vs. Exclusive Leads: What's the Difference? Let's break it down. Shared leads come from third-party services. HomeAdvisor. Thumbtack. Angi. You pay for a lead. So do four other contractors. Maybe more. You're all racing to call first. Com